What Can a Creative Agency Do for You?

You might wonder why a marketing staff from other companies would contact a creative agency in Singapore to help promote their business and what creativity has to do with advertising. After all, the term creative design services is somewhat vague, leading many people to ask whether the company is comprised primarily of artists.

Functions of a Creative Agency
That definition of a creative design company is only partly correct because creative design services isn’t just about art and design; it also combines strategies related to digital services, marketing, and even advertising. The goal of a creative agency is to help companies market their products and/or services by creating content that will address concerns of the customer, clients, and employees. So, are they an advertising company?

Not exclusively, but most creative design services focus on product and/or service promotion and brand awareness. However, the creative design company like http://www.chuntsubaki.com/ in Singapore will also assist entrepreneurs in other aspects of marketing such as planning, placement, design, and production. After all, advertising is a marketing strategy. However, not all companies in Singapore have the resources and manpower to create a team that will focus on promoting the brand alone. For this, the creative design agency is an ideal business partner.

To identify the right creative agency for you, you need to look for the following:
• Types of services offered by the creative design agency
• Experience with both traditional and digital advertising
• Type of full-service agencies (whether it’s an in-house creative agency or a modular agency)
• Fee model and fee structure
• Connections or contacts with media outlets for advertisement placing
• Agency structure and options for working with an existing in-house team in your company (if any)
• References, reviews, and samples

Services of a Creative Agency
How do you know if your company is in need of help from a creative agency in Singapore? Most small-scale companies will not consider hiring a third-party agency to help them with advertising and marketing, but medium-to-large-scale businesses and corporations will have to spend time and resources to set up a team of marketing staff.

The most practical solution is to outsource these services instead, as this removes the need to train new personnel or to provide them with the resources to set up a creative design department. Before hiring a creative agency, however, you need to know which services you will require from them, such as the following:

• What areas of advertising or marketing are the most valuable for your company?
• Will you consider traditional and digital advertising?
• Will your creative team work with the creative agency?
• Were your previous marketing plans unsuccessful? Does your company need a new strategy for advertising?
• Is your company lacking communication options when it comes to interacting with clients or customers?
• Is your company’s growth stagnant?
• What are your company’s goals and objectives?

If you can answer those questions, then it is easier to determine the type of services you will need from the creative design agency in Singapore. Some services include the following:

• Coming up with an advertising strategy and marketing plan
• Graphic design and website customization
• Website management (includes design, publishing, tracking and maintenance)
• Product or service campaign and analysis
• Advertisement placement and media purchase

Advantages of Hiring a Creative Agency
What makes a partnership with a creative design agency in Singapore a good business move is that outsourcing the technology, resources, and know-how can help you keep up with your competitors. Creative design services include access to the latest technology, knowledge of the marketing and advertising techniques, better public relations strategy, access to the best resources for promoting a brand, and a better communication strategy.

Although the creative design agency focuses on various interrelated areas at a time, they have a team of experts who can provide you with the best solutions in any field of marketing and advertising. The experts usually include designers, artists, software and frontend engineers, consultants, and art directors.

Some of the advantages you will enjoy from partnering with a creative design agency in Singapore include the following:
• Access to the best software and technology
• Commitment of the creative team
• A pool of talented and skillful personnel
• Honesty and ethics in business practices
• Focus on the company’s growth and profitability
• Socially-responsible projects
• Innovativeness and creativity
• Adaptability and excellent quality service
• Negotiations with media outlets for placement of advertisements
• Cheaper and better ad placements
• Better brand development, especially if the company is new
• No need to develop an advertising campaign by hiring staff
• Better response to changes and responses of customers
• A committed creative design team can work faster

Your company will be able to focus on other areas of improvement if you can free up your team from the hassles of marketing and advertising. Companies with an existing team of creative designers can also partner with the creative design company to improve on existing strategies and projects. Small companies can also benefit from working with a creative design agency, because product placement is important if you want your company to grow. Besides relying on traditional means of attracting more customers, the creative agency can help you establish your brand by strategically placing advertisements that will actually work.

You should also consider some of the cons of hiring a creative agency in Singapore such as the following: more expensive than an in-house team; possibility of leaks in marketing; failure to understand your company’s goals and vision; and the risk of hiring a team not passionate enough. The disadvantages, however, are clearly outweighed by the pros of working with a creative design company when it comes to creating more opportunities for growth and revenue.

Beyond the Magic: Life Lessons from the Harry Potter Series

On June 26 2017, the renowned Harry Potter series celebrated its 20th anniversary since its first publication in 1997. The books paved way for an eight movie franchise not much later in 2001. The cinematic adaptation of the adventures of young Harry together with his friends Ron and Hermione only increased the number of the wizarding franchise’s avid fans.

Fans across the globe commemorated the magic that the series brought upon into our lives. The books and the movies may be long over — but the life lessons we’ve gained from Harry Potter will live on forever. The characters and their respective journeys continue to encourage and inspire us despite it being merely a fictional story. For one,

1. It teaches us to be brave
Bravery comes in a lot of different forms. Courage isn’t merely all about proving you’re willing to physically fight with the enemy until your last breath, no. There are also other manifestations of silent bravery like the resilience that happens inside a person’s mindset.

Harry, for one, never failed to be brave in defeating the common enemy (Voldemort). Even if there were people who told him he might lose his life in the process, that didn’t hinder him even a little.

2. Stand up for what you believe
Initially, there weren’t a lot of people who believed the Dark Lord was alive. Harry continuously told them Voldemort is out there, but people grew more skeptical of him and thus dubbed him as “the boy who lies”. Regardless, he never cowered away from his beliefs. He remained firm and steadfast even when the majority doubted him.

3. It’s alright to ask for help
Even if you live in the wizarding world, magic can only do so much. Even Harry, who singlehandedly defeated the powerful dark lord, cannot always do things on his own. It was revealed how much the wizard hated the idea of seeking help from others but he realized there are battles he cannot fight on his own. Such was evidently portrayed during the Triwizard Tournament where he was greatly helped by his friend, Neville, who was considered an underdog.

4. We all have to face our fears
We cannot always live in the comfort of our own bubble. There are moments in life when we will be required to face our fears head-on. In so doing, we will be able to proceed with our journey and sooner or later get what we want in life.

Ron had to deal with his phobia of spiders just so to find the cure for Hermione’s petrified state, while Harry had to constantly deal with dementors he was so afraid of to battle Voldemort in the end. These challenges were difficult but they helped the characters find out what they were made of.

5. True friends help you survive everything
Throughout the series, Harry’s best friends Ron and Hermione were with him every step of the way as he took on the journey of defeating the dark lord for good. Even if there were times they had to put their lives at risk, they remained by Harry until the end. They never left his side and with their support, Harry grew strong as he faced the villain.

How to Make the Most Out of Your Southeast Asian Trip

Southeast Asia has been a popular route for tourist backpackers for many years now. The accessible region is endowed with rich natural resources and stunning views, which makes it a perfect choice for travel and vacation. You can expect to see lots of forests, volcanoes, beaches and coral reefs in the many countries in SEA.

Since Singapore is among the territories in Southeast Asia, citizens can enjoy a no-visa requirement upon visiting neighboring countries of Brunei, Laos, Myanmar, Cambodia, Philippines, Malaysia, Vietnam, Thailand and Indonesia, save for Timor-Leste, which issues a visa upon arrival which is good for also 30 days.

Getting the most out of your SEA backpacking experience doesn’t have to be difficult. This article will provide some practical advices for you to create wonderful memories during your trip to last a lifetime.

Try the local, street food
Southeast Asia is the home of the world’s tasty yet cheap cuisines. This makes it ideal for backpackers who are travelling on a tight budget. You can expect to see stalls in the streets selling inexpensive menu items without sacrificing the taste and quality of the food. Popular in Indonesia and Malaysia is the Satay — which is a seasoned, skewered meat served along a peanut-based sauce. The Philippines has Kwek-kwek, deep fried hard-boiled eggs coated in orange batter.

Visit temples
Temples are among the region’s esteemed tourist attractions. Myriad temple complexes present a beautiful and intricate form of architecture, such as that of Angkor Wat in Cambodia. Picturesque monuments also abode countries such as Indonesia and Myanmar.

Learn from the locals
Countries in Southeast Asia have a rich cultural heritage. With that, learning about the culture of different tribes is a guaranteed highlight of any visit amongst less-explored places. Approachable communities such as the Torajan people of Sulawesi, Indonesia can tour you around their elaborate architecture and ghastly burial rituals. Ethnic villages in Hsipaw, Myanmar is also a good choice if you want to immerse yourself with local culture.

Go to the beach
Southeast Asia boasts of some of the finest beaches in the world — and it is definitely one place you must enjoy over the duration of your backpacking trip. Fine beaches abound Malaysia, Thailand, and the Philippines, complete with white-sand coasts and azure waters which ceaselessly captures a perfect summer day. Don’t forget to pack your sun screen!

Take the local transport
Local transport in some countries in SEA can often become one memorable highlight of your trip. It is a unique experience in a sense that you get to fraternize with the locals and other travelers, as well as get a glimpse of the country’s cultural heritage. For instance, you can ride a Kalesa, which is a horse-drawn calash, in some parts of Northern Philippines. This mode of transportation is now mostly practiced for tourism, but it was first introduced by the country’s Spanish colonizers in the 18th century.

4 Tips to Save Money on Your Home Renovation

Now that you finally have the keys to your brand new home after a long time of investment, it’s time to finally make the adjustments needed to make the place truly your own. Here are a few tips you can follow to do so without having to break the bank even more:

1. Set your budget
Set aside this certain amount by planning exactly how you want your place to look like, down to the last detail, and stick to this plan as much as possible. However, remember to leave an extra twenty percent in case of any unforeseen contingencies, which can make you go over your planned budget.

2. Think about how you will use that space in the next few years
One of the most common issues with home or HDB owners in Singapore is the issue of storage space, which can run out easily. Some areas of effect that you can consider other than the budget include your current and future lifestyle – having a lot of furniture now might seem nice, but can easily take up a good amount of space in your home.

3. Do it yourself
While it can be much easier to simply hire a renovating service to renovate your place for you, you may not always have enough budget leftover for that kind of expense. Doing the renovation yourself or with the help of a friend or two might take you a while, but can be quite fulfilling at the end of the day.

The same could be said for furniture. If you have to, you can always build it yourself. The good news is that most store-bought ones have their own instruction manuals, which should be easy enough for you to follow.
However, be warned – don’t expect to have to do everything yourself. Certain problems, such as connecting gas pipes and fixing leaky plumbing, should best be left to professionals.

4. Think minimal
The design of your home plays a large role in the renovation costs. This makes a home with a minimalist theme much cheaper and easier to renovate in the future if you decide to switch things around. However, there are other things that, while you don’t usually pay attention to them, should really be done away with.

For instance, it might not be a good idea to spend on carpeting if you have children or pets. Another thing you can do away with is wallpaper – while it looks pretty, Singapore’s humid climate can discolor it pretty quickly – and you can opt for painting your walls yourself.

With that said, you don’t have to compromise your style entirely and settle just for whatever is cheapest.

A Beginner’s Guide to Pairing Snacks with Your Afternoon Tea

Not only is tea quite relaxing to drink, but it’s also a versatile beverage that you can pair with many different snacks on an afternoon with friends or even by yourself.

The purpose of pairing tea with food is to bring out and complement each other’s flavor when consumed. When preparing a recipe to pair with tea, keep the main ingredients in mind as a reference for knowing which kind of tea to pair.

For instance, a more robust tea will go well with a more strongly flavored recipe, while a milder tea should ideally go with more milder and subdued flavors. However, if you do pair a strong flavor with a more subdued or subtle one, there is a good chance that one of the flavors will overpower the other.

To help you get started, here is a list of the different kinds of tea as well as the snacks that pair well with them:

1. White Tea
White tea is known for its silky, yet subtle flavor, and stronger flavors will mask this taste. The best kind food to pair with this tea should either be cucumber salads or lightly-flavored seafood recipes, or even fish. You can even add fireweed or wildflower honey to the tea to better bring out the subtle flavors.

2. Green Tea
Green tea has three main flavor profiles: fruity, smoky, and vegetal. Each of these flavors highlights the snacks in their own different ways.

Fruity green tea will hold well when served with unsweetened pastries or other foods with a relatively mild flavor, such as chicken, sandwiches, or even fruit salads, while deep-fried or greasy recipes will mask the taste of the tea.

For the last two kinds of foods, smoky green tea is a better fit, owing to its robustness. Smoky green tea also brings out the flavor of potatoes and light stir-fry dishes, and is the most common kind of Chinese green tea.
Perhaps the least common is vegetal green tea, which pairs best with seafood because of its fresh, grassy flavor.

3. Black Tea
Black tea is more robust in flavor than the previous two, which allows you to pair it with more full-flavored foods such as meats and certain spicy dishes. Sweetened pastries can also taste much better when paired with this tea.

4. Oolong Tea
Oolong has a more complex aroma, which makes it especially versatile and can bring out the flavors of a wide variety of foods, ranging from seafood and fish dishes to greasy, grilled meats. Oolong tea falls into light or dark categories, each with their own ideal pairings.

For light oolong tea, sweet rich seafood and lightly salted snacks are your best bet. Meanwhile, dark oolong will work better with fuller dishes such as grilled meats.

Choosing a Summer Wedding Dress

Choosing a wedding dress could be the most important decision the bride will make in planning her wedding. For a summer wedding in Singapore, especially one held outdoors, wedding gowns should be made specifically for the bride’s comfort while still looking sophisticated and elegant. When choosing the right summer wedding dress, make sure to work with the right bridal studio and keep in mind these important factors.


Most dresses for summer weddings you’ll find in your wedding boutique are either haltered, strapless or spaghetti type. They are designed in such ways to provide comfort and to fit to any kind of summer setting.


Maxi dresses are the most popular for beach weddings. If planning for a garden wedding, ask the bridal studio for cocktail dresses. However, a long flowing wedding dress is ideal since it gives a touch of formality to the casualness of the overall wedding theme.

Colors and Accessories

Save the diamonds and go for fashionable wood accessories in shades of yellows, greens, and blues. Avoid sparkly jewelries if you’re planning for an outdoor casual-themed wedding; it may overpower the simplicity of the wedding dress.


The dress’ fabric should be light for a free-flowing look. It should be lightweight and breathable to keep you cool and comfortable as the ceremony takes place. Here are some of the fabrics that are common to any bridal boutique in Singapore like www.whitelink.com.sg for summer wedding dresses.

    • Silk Georgette
    Silk georgette is a lightweight fabric, typically made of polyester or silk. The twisted fibers of the fabric give the dress a springy feature that makes it look as if it moves on its own.
    • Batiste
    Batiste is a lightweight, opaque fabric, made from wool, cotton, polyester or a blend of different kinds of threads. This fabric is often used in babies’ clothes due to its soft touch to the skin.
    • Dotted Swiss
    This fabric has always the same look: lightweight, sheer fabric with dotted motif. Dotted Swiss is a commonly used for a variety of clothing for children and women. They have made appearances in blouses, curtains, baby clothes, aprons, bedspreads, summer dresses and wedding apparel.
    • Muslin
    Muslin is a light cotton fabric, finely woven and typically white, produced from cotton yarn. This fabric is also used to make sewing patterns for upholstery, curtains and clothing. Since air moves freely through the fabric, it is more appropriate for hot and dry seasons.
    • Charmeuse and Taffeta
    Charmeuse is a luxury fabric made from silk with glossy finish, while taffeta is quite the opposite withdull texture and a little sheen. They differ in the type of finish, the two fabrics has the same free-flow appearance that drapes well over the body. It is lightweight, so it won’t make you feel hot during the wedding ceremony.
    • Chiffon and Organza
    Chiffon is a lightweight sheer fabric with matte finish, and commonly made from silk, cotton or synthetic fibers. It can be dyed to almost any color, but the one made from polyester can be hard to dye. Organza fabric can be worn alone because it’s less sheer than chiffon. The texture of this cloth is ideal for an A-line wedding dress.

5 Underwear Mistakes You Might Be Making

Your underwear is your last line of defense between your intimate area and the outside world, which means wearing the wrong pair will certainly wreak havoc on your vaginal health. To keep that from happening, we listed down some of the bad underwear habits you should avoid – or stop – doing to maintain a good reproductive health.

1. Failing to Change Undies Post-Workout
When changing out of your sweaty gym shorts, ensure that you also grab a pair of clean undies. Bacteria and yeast love staying in dark, moist and warm environment – and that makes your sweaty briefs a perfect breeding ground for bacteria and fungi, so be sure to change out of them as soon as you’re done working out.

2. Going for Fancy Fabrics
According to experts, breathable cotton is the best fabric choice for your everyday underwear. If you’re choosing undies made of other fabrics, choose those with cotton crotch whenever possible. Also, if you have some impractical pairs you can’t seem to part with, only wear them on special occasions and opt for the moisture-wicking fabrics for your daily wear. Letting your lady parts breathe every once in a while will help in reducing your risk of getting infections.

3. Wearing the Same Pair Twice
Perhaps some of us are guilty of giving their underwear a repeat performance. But unless your undies are seriously spotless, avoid wearing them twice or thrice a week. Just like with sweaty undergarments, a dirty pair is also be a good breeding ground for bacteria and could put you at risk for infections. Don’t have any clean underwear in your drawer yet? Go commando – if you’re comfortable with it.

4. Opting for Thongs
If you prefer thongs over granny panties, be aware that this pair could transfer E. coli bacteria from your crack to your lady bits. Just imagine where the string slides every time you sit down in a thong. If you can’t stand panty lines or just find thongs more comfortable, opt for a pair made of cotton, change them regularly, and avoid sleeping in them. If you’re prone to developing yeast infections or any other vaginal infections, consider switching to boy shorts or briefs instead.

5. Using Scented Detergents
Experienced some rashes or infections recently? If so, ensure that you check the label of your laundry detergent. As much as possible, opt for a fragrance-free detergent and eliminate dryer sheets with fragrance. The same thing with scented soaps or body washes. Nobody expects your underwear to smell like bouquet, so ditch any product that could irritate your intimate area.

With your undies serving as the last line of defence for your intimate parts, it’s only crucial that you break the aforementioned habits to ensure that your lady bits are always in their tip top shape.

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